Holidays, both well-known and “weird,” hold universal appeal on the internet and have great potential to attract followers. I have found that posting and celebrating even little holidays, such as “Squirrel Appreciation Day” or “National Cheese Lover Day” delights all audiences. It also shows what causes are important to your brand. I also try to link them to one of my products or blogs. This works when there is a story behind. We like to help. #futurebuilt for purpose led #innovations.