#digitalwellness want to build a content following? Try these content strategies: tip #11 Humor

In our niche, our highest performing articles are how-to guides and funnily enough, collections of memes. Sometimes giving your consumer an opportunity to take a mental break instead of trying to cram ‘useful’ content down their throat will build positive brand associations, and they’ll be more likely to follow you. These days, everyone is trying to solve your problems to get you to notice them.

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